HOW & WHY
it's not what I do, it's how and why I do it that's most important
My guiding values:
I create experiences to share our LOVE for movement, adventure, & discovery; for wild places, open spaces, & secluded beauty; for hands-on encounters, out-of-the-ordinary experiences, and journeys of mind & body; for having a breeze on the face, the stars as a ceiling, & the destination unknown.
I craft adventures to reflect our BELIEF that direct experience with nature is good for both the walker & the world; that the views never feel bigger than after some good, old-fashioned hard work, first; that nature cannot be experienced from afar, & experience cannot be flattened onto a screen; that the frenzy of modern life must be balanced with moments of wonder, stillness & surprise.
I am driven by our personal EXPERIENCE that the sincerity, passion, humility & character of a business is at least as important as it's product; that it's better to build one thing really well than a lot of things sort-of well; that what you love, others will too, if you just show them how.
And I run it all on a HOPE to create something not just fun but meaningful; to not do more, but to do better; to never measure success by traditional standards, but by the amount of wisdom, wonder & well-being we can give & receive; and to always stick close to our values, as people & as a business.